Q4 2023 Performance of Top Delivered Meal Kits & Specialty Foods Apps on iOS in Latin America

In the fourth quarter of 2023, the delivered meal kits and specialty foods category has seen varied performances across its leading iOS applications in Latin America. Data provided by Sensor Tower offers insights into the downloads and weekly active users for these applications.

Vivino: Buy the Right Wine experienced a notable increase in downloads, jumping from around 5K in late September to over 8K by the end of December. Weekly active users showed a similar upward trend, starting at approximately 39K and peaking at nearly 49K in the same timeframe. Revenue also saw an uptick, with a significant rise to about $6K in the final week of December.

Factor_ Prepared Meal Delivery, despite not generating revenue, showed an increase in downloads from a modest 170 to over 2K towards the end of December. The app's weekly active users more than quadrupled, starting at under 1K and reaching over 3K by the quarter's end.

HelloFresh: Meal Kit Delivery maintained steady performance with downloads fluctuating around the mid-hundreds, but ended the quarter on a high with over 1K downloads in the last week of December. The app's weekly active users remained consistent, averaging around 10K throughout the quarter.

EveryPlate: Cooking Simplified saw a decrease in downloads, from over 800 in late September to around 650 by the end of December. However, weekly active users showed resilience, with numbers hovering above 2K throughout the quarter.

Lastly, Green Chef: Healthy Recipes had a relatively stable quarter with downloads ranging from around 100 to 200. Weekly active users saw a modest increase from 420 to over 540 in the same period.

For more detailed insights and data on app performance, Sensor Tower's full suite of analytics tools provides comprehensive market analysis for the delivered meal kits and specialty foods category.